If your trade business already has an active Facebook page, complete with photos of finished jobs and reviews from happy customers, it's fair to wonder whether a website adds anything at all.
Short version: Facebook keeps the people who already know you engaged. A website is what shows up for the people who don't. They do different jobs, and only one of them shows up when someone searches for a tradie right now.
What Facebook is genuinely good at
A Facebook page is easy to update, good for showing off recent work, and it's where people already are when they're scrolling and not actively looking for a tradie yet. None of that is wasted effort. Keep doing it.
Where it can't compete
Most people don't scroll Facebook looking for a tradie. They Google it. A Facebook page rarely shows up for a search like "electrician near me" the way a proper website does, especially paired with a Google Business Profile that links back to a real site.
There's also the reach problem. Facebook decides who sees your posts, and organic reach for business pages has been shrinking for years. Post something today and there's a real chance most of your followers never see it unless you pay to boost it. A website doesn't have that problem in the same way. Once it's built and set up properly, it can keep showing up in relevant searches without you needing to pay every time you want to be seen.
The part that matters most: you don't own it
This is the same principle behind everything else we build. A Facebook page lives entirely on Facebook's terms. The algorithm changes, the page gets flagged, the platform has a bad day, and there's nothing you can do about any of it. A website is yours. Nobody can change the rules on you halfway through a job.
You don't have to choose
This isn't an argument for deleting Facebook. It's the case for adding the one thing Facebook structurally can't do for you: showing up when someone searches for exactly what you do, in your area, right when they need it. It's also not a second thing to keep feeding. Facebook needs regular posts to stay useful. A website mostly just needs to exist and be findable. Facebook keeps your regulars in the loop, a website is what catches the person who's never heard of you and just typed "plumber near me" into Google.
If you've been putting it off
The usual reasons to wait, cost and hassle, are exactly what the current $100 Founding Client offer is built to remove. If you want to see what it'd actually look like for your business before committing to anything, that's a quick conversation, not a big decision.